Wednesday 1 May 2013

Consumers use social media for research

A recent study has revealed a large rise in the number of consumers using social media platforms for research purposes ahead of making a purchase.

The study publishes an incredible insight into how the basic search for reviews on products online, via traditional methods such as Google, is being hit by social media users asking questions, for opinion, feedback and satisfaction ratings, on the platforms such as Facebook and Twitter.  They also use YouTube for an increasing number of product reviews.

Read the full article at the link below:

Social media training blog - research uses

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