A recent study has revealed a large rise in the number of consumers
using social media platforms for research purposes ahead of making a
purchase.
The study publishes an incredible insight into how the
basic search for reviews on products online, via traditional methods
such as Google, is being hit by social media users asking questions, for
opinion, feedback and satisfaction ratings, on the platforms such as
Facebook and Twitter. They also use YouTube for an increasing number of
product reviews.
Read the full article at the link below:
Social media training blog - research uses
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