Our recent hashtag analysis has focused on one of the increasingly busy sectors on Twitter and social media in general - the legal professions.
Encompassing lawyers and others in the legal trades, tweet volume has been rising steadily over the last few years.
The sector remains very immature in its understanding of the platform
in general, amply demonstrated by a lack of any real engagement from
most accounts.
Click the link below to read the full article.
Social Media Training - Hashtags for legal professions
Monday, 27 May 2013
Sunday, 19 May 2013
Businesses ignore customer service on Twitter
A collection of surveys suggests that businesses on Twitter continue to ignore customers who contact them on the social media network.
The combined statistics, from sources in multiple countries and accounting for the monitoring of over 10,700 businesses, reveal that organisations have yet to fully understand the vital importance of feedback and managing their online relationships.
Click the link below to view the full article:
Social Media Training - Businesses ignore customer service on Twitter
The combined statistics, from sources in multiple countries and accounting for the monitoring of over 10,700 businesses, reveal that organisations have yet to fully understand the vital importance of feedback and managing their online relationships.
Click the link below to view the full article:
Social Media Training - Businesses ignore customer service on Twitter
Pinterest drives DIY and Crafts interest
As Pinterest continues as the headline-grabbing
social media platform of growth at present, online technology site
Mashable has revealed its power in the DIY & Crafts sector.
Speaking to Mashable, Pinterest have revealed even they've taken note of the huge popularity of their site amongst "Crafters" and those who like to try their hand at "DIY".
Click the link below to read the full article:
Social Media Training - Pinterest drives DIY and Crafts interest
Speaking to Mashable, Pinterest have revealed even they've taken note of the huge popularity of their site amongst "Crafters" and those who like to try their hand at "DIY".
Click the link below to read the full article:
Social Media Training - Pinterest drives DIY and Crafts interest
Has the average Twitter user changed?
Statistics published by Beevolve suggest that the average Twitter user has changed in profile - albeit slightly.
Using a huge sample data set of 36 million users, the survey reveals some interesting points. One thing that doesn't seem to have changed a great deal is the 53% of users that are females - because in 2011 this stood at 54%.
Click the link below to read the full article:
Social Media Training - Has the average Twitter user changed?
Using a huge sample data set of 36 million users, the survey reveals some interesting points. One thing that doesn't seem to have changed a great deal is the 53% of users that are females - because in 2011 this stood at 54%.
Click the link below to read the full article:
Social Media Training - Has the average Twitter user changed?
Pinterest content delivers for longer
An in-house analysis we've completed has shown Pinterest content delivers traffic long after Facebook and Twitter content has stopped doing so.
As you'd expect from a company in our field, we conduct regular monitoring of our social media activity in terms of the traffic it refers to us, from what sources and much more.
Click the link below to read the full article:
Social Media Training - Pinterest content delivers for longer
As you'd expect from a company in our field, we conduct regular monitoring of our social media activity in terms of the traffic it refers to us, from what sources and much more.
Click the link below to read the full article:
Social Media Training - Pinterest content delivers for longer
UK law on social media under review
The UK's Crown Prosecution Service is to hold discussions with the
legal professions, academics and representatives from Facebook and
Twitter, on free speech via social media.
It follows the Director of Public Prosecutions (DPP) in the UK telling the BBC that "the right to be offensive has to be protected".
Click the link below to view the full article:
Social Media Training - UK law on social media under review
It follows the Director of Public Prosecutions (DPP) in the UK telling the BBC that "the right to be offensive has to be protected".
Click the link below to view the full article:
Social Media Training - UK law on social media under review
Saturday, 18 May 2013
Marketing hashtags for Twitter
For the past week we've been monitoring the use of hashtags related to marketing in the United Kingdom.
Many Twitter users seem to stick to the traditionally known #marketing hashtag but it's interesting to look at hashtags closely associated with it. Many reveal new opportunities and audiences for increased tweet exposure.
Social Media Training - Marketing Hashtags for Twitter
Many Twitter users seem to stick to the traditionally known #marketing hashtag but it's interesting to look at hashtags closely associated with it. Many reveal new opportunities and audiences for increased tweet exposure.
Social Media Training - Marketing Hashtags for Twitter
Twitter competition rules
Twitter represents a fantastic opportunity if you're an organisation
with a competition to promote. The potential for exposure to a wider
audience of entrants is substantial, but there are a number of rules to
be aware of.
Click the link below to read the full article:
Social media training - Twitter competition rules
Click the link below to read the full article:
Social media training - Twitter competition rules
Facebook profile pictures - how to stand out from the crowd
When we're discussing Facebook brand pages with clients it often
makes for very interesting conversation. The Facebook cover of many
companies is often overlooked as a branding opportunity of any real
creativity.
However, there are some organisations that make the most of the branding and impact value that Facebook offers in quite superb style.
Click the link below to read the full article:
Social media training - Creative Facebook Profile Images
However, there are some organisations that make the most of the branding and impact value that Facebook offers in quite superb style.
Click the link below to read the full article:
Social media training - Creative Facebook Profile Images
Pinterest continues to attract female users
We've regularly kept you informed of the development of Pinterest and its impact as a major social media platform.
So, it should come as no surprise that new statistics from Pew Internet in the United States confirm its position as the platform on which to connect with the female gender
You can read the full article on the link below:
Social media training - Pinterest continues to attract female users
So, it should come as no surprise that new statistics from Pew Internet in the United States confirm its position as the platform on which to connect with the female gender
You can read the full article on the link below:
Social media training - Pinterest continues to attract female users
Saturday, 11 May 2013
UK businesses begin to embrace social media
More and more UK businesses are looking to social media marketing
services than ever before.
That's just one of the outcomes of research we completed in 2012.
Using platforms such as Google Insights to draw data from as far back as 2004, the growth in interest for a range of social media services has never been greater.
Click the link below to read the full article.
Social media training - UK business embrace social media
That's just one of the outcomes of research we completed in 2012.
Using platforms such as Google Insights to draw data from as far back as 2004, the growth in interest for a range of social media services has never been greater.
Click the link below to read the full article.
Social media training - UK business embrace social media
Autoreplying to Twitter followers
One of the questions we're often asked is how to set up a Twitter
account to send an automated Direct Message (DM) to a new follower.
We have a nice short reply for this. Don't.
We're not the only ones to think this either - Twitter recommend you don't too.
Whilst we're sure there are a small number of accounts that might have reason to do (though you really have to dig deep to justify it) the simple fact is that auto-replies to new followers have one common result - they annoy people.
Click the link below to read the full article.
Social media training - Autoreplying to Twitter followers
We have a nice short reply for this. Don't.
We're not the only ones to think this either - Twitter recommend you don't too.
Whilst we're sure there are a small number of accounts that might have reason to do (though you really have to dig deep to justify it) the simple fact is that auto-replies to new followers have one common result - they annoy people.
Click the link below to read the full article.
Social media training - Autoreplying to Twitter followers
Facebook Stories
Some time ago Facebook has launched a sub-site
dedicated to telling the stories of some of its millions of users.
Facebook Stories focuses on the plight, journey, recollections and writings of those who Facebook have selected to feature in the launch programme for the site.
Click the link below to read the full article.
Social media training - Facebook Stories
Facebook Stories focuses on the plight, journey, recollections and writings of those who Facebook have selected to feature in the launch programme for the site.
Click the link below to read the full article.
Social media training - Facebook Stories
Automatically blocking Facebook posts based on words used
One of the most common questions we receive from brands unfamiliar
with Facebook page management is centred on "issue management".
That is, just how do you handle those awkward posts or feedback?
Click the link below to read the full article.
Social media training - automatically blocking posts on Facebook
That is, just how do you handle those awkward posts or feedback?
Click the link below to read the full article.
Social media training - automatically blocking posts on Facebook
Thursday, 2 May 2013
Social media furniture
If you're addicted to Facebook or Twitter then you'll be pleased to know there are talented designers out there thinking of you.
However, we're not talking about web designers.
No, these are product designers of an entirely different type - and their ingenious ideas are something to behold.
Read the full article at the link below
Social media training - Social Media Furniture
However, we're not talking about web designers.
No, these are product designers of an entirely different type - and their ingenious ideas are something to behold.
Read the full article at the link below
Social media training - Social Media Furniture
Reasons people follow specific Twitter accounts
It might seem like a rather obvious question.
You might even think the answer is obvious too.
People follow accounts to receive information - but how does that help you know how to engage with followers?
Read the full article on the link below
Social media training - Reasons people follow Twitter accounts
You might even think the answer is obvious too.
People follow accounts to receive information - but how does that help you know how to engage with followers?
Read the full article on the link below
Social media training - Reasons people follow Twitter accounts
Want to show off a portfolio?
If you consider the number of organisations or individuals that might
want to draw attention to a portfolio of their work you'll soon come up
with a big number.
Photographers are an obvious choice.
However, how many advertising agencies are there that aren't using a global platform on which to publish their work? Lots. Your website is one thing, but you've got to bring people to it - and Pinterest can do that.
Read the full article at the link below
Social media training - Want to show off a portfolio?
Photographers are an obvious choice.
However, how many advertising agencies are there that aren't using a global platform on which to publish their work? Lots. Your website is one thing, but you've got to bring people to it - and Pinterest can do that.
Read the full article at the link below
Social media training - Want to show off a portfolio?
Facebook monitors chat for criminal activity
An interview given to Reuters by Facebook's Chief Security Officer
has revealed that the social networking giant actively monitors users
and passes on indications of criminal activity to police authorities.
Facebook is said to have deployed software and processes that scan for certain words and phrases with one social media blog referencing examples as being the exchange of personal information or vulgar language.
Read the full article at the link below
Social media training - Facebook monitors chat for criminal activity
Facebook is said to have deployed software and processes that scan for certain words and phrases with one social media blog referencing examples as being the exchange of personal information or vulgar language.
Read the full article at the link below
Social media training - Facebook monitors chat for criminal activity
Facebook lowers heart rate
Here's an interesting one for anyone in the health professions, or if
you've an interest in the impact of social media platforms on the human
body and mind.
Research by MIT and the University of Milan from 2012 has shown that use of Facebook can aid relaxation, reduce stress levels and slow down the human heart rate.
Read the full article at the link below.
Social media training - Facebook lowers heart rate
Research by MIT and the University of Milan from 2012 has shown that use of Facebook can aid relaxation, reduce stress levels and slow down the human heart rate.
Read the full article at the link below.
Social media training - Facebook lowers heart rate
Which social media network is most trusted?
We've just been discussing an interesting find in respect of which of
the major social media platforms is most trusted by its users.
Socialmouths have put the topic up for discussion because of an Infographic produced by JumpThru and it raises some interesting points.
Read the full article at the link below.
Social media training - most trusted social media network
Socialmouths have put the topic up for discussion because of an Infographic produced by JumpThru and it raises some interesting points.
Read the full article at the link below.
Social media training - most trusted social media network
Wednesday, 1 May 2013
HR staff embrace social media
Two years ago we spoke about the rapid rise in the number of requests we received for training Human Resources personnel.
Today, it is evident that the embracing of Twitter as a channel of communication for those in the HR sector continues at pace.
Read the full article at the link below:
Social media training - HR staff embrace social media
Social media ideas for small businesses
A couple of quick and easy pointers that you might like to try to
help to engage with your audience and grow your numbers on your Social Media Networks.
If you are new to social media and are looking to quickly grow your numbers there are a few techniques highlighted below that might be able to help. These are a small number of the techniques discussed in our Social Media Training courses if you are looking for more in-depth and specific knowledge.
Read the full article at the link below:
Social media training - ideas for small businesses
If you are new to social media and are looking to quickly grow your numbers there are a few techniques highlighted below that might be able to help. These are a small number of the techniques discussed in our Social Media Training courses if you are looking for more in-depth and specific knowledge.
Read the full article at the link below:
Social media training - ideas for small businesses
How your customers complain
Do you know the most likely methods of complaint for your customers? We are considerably past the 'moving into' era and can now class ourselves very much in modern times. A recent survey by Sage UK has revealed some interesting results about complaining online.
More than one in five people are now turning to Social Media platforms to complain! 22% of the 2,000 consumers surveyed said Social Media would be their first choice to compain.
Read the full article at the link below:
Social media training - how your customers complain
More than one in five people are now turning to Social Media platforms to complain! 22% of the 2,000 consumers surveyed said Social Media would be their first choice to compain.
Read the full article at the link below:
Social media training - how your customers complain
Content is King
Business are always trying to come up with the newest and best ways
to grab your attention and stand out from the crowd in their marketing
campaigns. This is no different when it comes to their Social Media
marketing campaigns.
Whether it be splash pages, fancy profile pictures, custom apps for businesses and other useful Facebook techniques, businesses are always trying to lure you in.
However, in a recent study using eye-tracking webcams by Mashable, content has proved to be the true winner.
Read the full article at the link below:
Social media training - content is King
Whether it be splash pages, fancy profile pictures, custom apps for businesses and other useful Facebook techniques, businesses are always trying to lure you in.
However, in a recent study using eye-tracking webcams by Mashable, content has proved to be the true winner.
Read the full article at the link below:
Social media training - content is King
Social media case study
Cisco? Have you ever heard of them? They are a technology giant.
This case study shows the power of Social Media and it's ability to spread a message you are looking to convey.
Last year, Cisco wanted to prove beyond doubt that they were benefiting from using Social Media as a tool within their orginisation. So how could they do this? The proof lay within a product launch : the Aggregated Services Router (ASR) launch to be precise.
Read the full article at the link below:
Social media training - case study
This case study shows the power of Social Media and it's ability to spread a message you are looking to convey.
Last year, Cisco wanted to prove beyond doubt that they were benefiting from using Social Media as a tool within their orginisation. So how could they do this? The proof lay within a product launch : the Aggregated Services Router (ASR) launch to be precise.
Read the full article at the link below:
Social media training - case study
Online reputation management
Online Reputation Management (ORM) is something that
you might not of even heard of. Why? Because it something yet to be
relevant for your business. Once you do hear about it though, the
chances are it's too late!
Social media platforms are potential powder kegs for organisations. Reputations can be severley and rapidly damaged or destroyed by both complaints and rumours, true or untrue.
Read the full article at the link below:
Social media training - online reputation management
Social media platforms are potential powder kegs for organisations. Reputations can be severley and rapidly damaged or destroyed by both complaints and rumours, true or untrue.
Read the full article at the link below:
Social media training - online reputation management
Job applicants fear social media posts damage their prospects
A recent release from the Information Commissioner’s Office (ICO) has
discovered students fear personal details and opinions expressed on
Social Media websites, in particular Facebook, will damage their chances
of being successful in job applications.
42% of the people surveyed by YouGov felt that the comments and posts they make online may threaten them in getting the job they have applied for.
Read the full article at the link below:
Social media training - do your posts damage your career prospects?
42% of the people surveyed by YouGov felt that the comments and posts they make online may threaten them in getting the job they have applied for.
Read the full article at the link below:
Social media training - do your posts damage your career prospects?
Social media at the fore of public communications
Twitter and Facebook have obviously
grown to record breaking numbers and continue to do so as social media
platforms, and more and more agencies and businesses are now realising
the power that all social media plays in public communications.
The Highlands and Islands Strategic Co-ordinating Group (HISCG), the group that looks after public safety during emergencies and crisis in Scotland has taken the lead in utilising the powers of social media to keep the public informed of major incidents.
Read the full article at the link below.
Social media training - public communications use
The Highlands and Islands Strategic Co-ordinating Group (HISCG), the group that looks after public safety during emergencies and crisis in Scotland has taken the lead in utilising the powers of social media to keep the public informed of major incidents.
Read the full article at the link below.
Social media training - public communications use
Consumers use social media for research
A recent study has revealed a large rise in the number of consumers
using social media platforms for research purposes ahead of making a
purchase.
The study publishes an incredible insight into how the basic search for reviews on products online, via traditional methods such as Google, is being hit by social media users asking questions, for opinion, feedback and satisfaction ratings, on the platforms such as Facebook and Twitter. They also use YouTube for an increasing number of product reviews.
Read the full article at the link below:
Social media training blog - research uses
The study publishes an incredible insight into how the basic search for reviews on products online, via traditional methods such as Google, is being hit by social media users asking questions, for opinion, feedback and satisfaction ratings, on the platforms such as Facebook and Twitter. They also use YouTube for an increasing number of product reviews.
Read the full article at the link below:
Social media training blog - research uses
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